Just in time for the 2016 holiday gift season, The Great Hall hosted the December release party for the latest remastered version of the Nike Air Jordan XI (11) “Space Jam.”
Designed to mark the 20th anniversary of the Space Jam movie opening, this iconic “Monstars Mash” shoe updates the classic originally worn by Michael Jordan in the film, and later on court. Similar to what Jordan originally wore during his 1995 NBA Playoffs return, with its traditional all-black mesh and high cut black patent leather upper, unique new shoe details include a stitched ’45’ on the back heel, and the Concord Jumpman on both the upper back of the shoe and the tongue tab.
Décor for the Nike Space Jam event in The Great Hall’s Main Hall also highlighted elements from the special edition Looney Tunes and Bugs Bunny themed box, with a graphic of Bugs Bunny’s and The Monstar’s arms wrapping around each other to create the number ’23.’ Graphic banners were hung all along Main Hall’s U-shaped balcony to celebrate the movie tie-ins.
Other interactive areas spread out across the 10,00 sq. ft. venue included a lounge section with video array, a basketball hoop, and, of course, a shoe display case. A large scale screen filled the Main Hall stage and colour-themed lighting made full use of The Great Hall’s all-new Adamson and Westbury A/V system.
Outside, more Nike Space Jam graphics wrapped the entire lower floor of this corner-situated heritage building, creating an eye-catching exterior arrival experience for the event and generating plenty of interest from passing Queen St. W traffic.
This Nike corporate event for street style stars, retail partners and Toronto tastemakers was a score from start to finish.
For more event back story, watch DEFY, a 90-second Nike Space Jam video spot, here.
If you’d like to connect with us about booking your own product launch or shoot in one of The Great Hall’s four restored 1889 venues, simply email firstname.lastname@example.org with your event details and preferred dates.